Packages & Pricing

OPTION 1: Complete Package

THE ALL-INCLUSIVE MARKETING PACKAGE FOR ACCOMMODATION PROVIDERS

For a small percentage of your monthly revenue, you can opt-in to the COMPLETE suite of accommodation-specific sales and marketing services (includes ALL services shown below and more). This is a comprehensive package designed to drive occupancy and supercharge your revenue! By choosing a revenue-based rate (rather than a fixed price option), you benefit from a flexible and scalable arrangement that allows for seasonal cashflow fluctuations and creates a direct link between performance and price… so you only ever pay based on the results you actually receive!

Price: % of Revenue (please contact us for a customised quote)
Payment Terms: Monthly in arrears
Minimum Contract: 12 months

PACKAGE INCLUDES

Social Media Marketing

» Management of your social media platforms (e.g. Facebook / Instagram)
» Initial channel assessment, suggestions, and enhancements as required
» Content planning strategically crafted to align with your brand, objectives, and target market
» Graphic design and expertly crafted post content, captions and hashtags tailored to your brand and designed for maximum engagement
» Regular & consistent posting schedule (3 times per week)
» Proactive engagement with the audience, including timely responses to messages and comments
» Quarterly reporting on channel performance and growth

Website Design, Maintenance & Hosting

» Unique, custom designed, mobile-friendly WordPress website
» Built using premium Divi theme: A front-end editor for easy self-updating (incl. lifetime theme updates)
» Integration with online booking engine of your choice
» Built with standard SEO optimisations for “search engine friendly” site & responsive (mobile-friendly) design
» Inclusion of premium speed optimisation and security plugins, social media links and mailing list / loyalty program
» Integration with Google Analytics / META
» Up to two rounds of feedback and adjustments and comprehensive testing before / after launch
» Unlimited priority phone & email support and ongoing website updates / changes
» High speed Australian-based website hosting
» DAILY uptime monitoring, plugin / theme updates and backups *PLUS* one-click instant restore (in case of site outage)

Online Reputation Management

» Management of online reviews (Booking.com, Expedia, TripAdvisor, Facebook, Google or similar)
» Responding to reviews in under 24-hours on business days (unless input from property is required)
» Timely and professional responses to increase positive online reputation

Email Marketing

» Evaluation of current email marketing strategy and identify strengths and areas for improvement
» Tailored recommendations to enhance setup & performance in line with business goals
» Import and sanitise database for improved accuracy, deliverability and effectiveness
» Onboard to Mailchimp (online mailing system)
» Setup email capture function within website (if required)
» End-to-end email campaigns executed including design, content, and distribution (4 – 5 campaigns annually)
» Content planning and scheduling strategically aligned with goals and audience preferences
» Development of branded material with impactful subject lines to drive interactions & conversions
» Automated email sequences like welcome emails and follow-ups to boost customer retention
» Email send times optimised for increased audience engagement
» Follow up with recipients through two additional email communications
» Performance analysis to identify new business opportunities
» Campaign effectiveness evaluated through tracking metrics like opens, clicks, and bounces
» Reporting on campaign performance

Loyalty Programs

» Create new (or enhance existing) loyalty programs
» Set up email automation for onboarding new members and seamlessly integrate into database
» Advice on most effective discounts & offers for best results
» Strategically placing sign-up opportunities across the website for maximum engagement

Online Distribution Analysis & Management

» Analyse current systems, sales channels, and rates
» Verify the accuracy of mapping and alignment of data across various systems
» Identify new opportunities
» Recommendations to improve business
» Assist in the setup of new channel manager and booking engine, if required
» Manage third-party channels and digital listings on an ongoing basis
» Manage the setup of any new recommended channels
» Conduct regular audits and updates to ensure accuracy and effectiveness
» Provide continuous support and management to maximise online presence and revenue
» Uphold high-quality property page scores
» Represent properties in third-party meetings

Revenue Management

» Analysing market trends and demand patterns
» Evaluate pricing strategies and competitor pricing, using tools such as Lighthouse for market insights
» Recommend adjustments to optimise revenue and occupancy
» Provide insights on seasonal fluctuations and special events
» Implement dynamic pricing strategies for maximum profitability
» Monitor and adjust strategies based on performance and market changes
» Offer ongoing support and consultation to enhance yield management effectiveness

Reporting & Analysis

» Utilising PMS, Channel Manager, and Online Travel Managers for comprehensive data analysis
» Delivery of weekly/monthly reports and statistics tailored to client needs
» Provision of detailed quarterly reports for in-depth performance assessment
» Market performance assessment to identify trends and opportunities
» Analysis of EDM campaign metrics to refine marketing strategies
» Tracking occupancy pace to optimise pricing and availability strategies
» Benchmarking against competitors
» Monitoring industry trends and shifts
» Analysing destination and market trends
» Offering forecasts and insights into growth
» Supporting strategic decision-making

OPTION 2: Tailored Package

BUILD YOUR OWN PACKAGE BY SELECTING THE SERVICES THAT SUIT YOUR GOALS, NEEDS AND BUDGET

With our tailored option, you have the freedom to choose only the services that align with your property’s specific objectives. Whether you’re focused on boosting occupancy rates, optimising revenue management, or implementing targeted marketing campaigns, you can pick and choose the services that suit your requirements perfectly.

Price: Price per service
Payment Terms: Monthly in arrears
Minimum Contract: 3 months

Website Hosting (Existing Site)

From $119 /month
  • ZHigh speed Australian-based hosting
  • ZDaily backups & uptime monitoring
  • ZUp to 1hr/mth site updates or changes

Online Reputation Management

From $399 /month

  • ZManage and respond to online reviews
  • ZIncl. Booking.com, Expedia, Tripadvisor, Facebook & Google or similar
  • ZTimely and professional response to maintain/improve online reputation

Social Media Management

From $799 /month

  • ZInitial profile assessment and enhancements
  • ZUp to 2 social media platforms
  • ZRegular post scheduling (e.g. 3 times p/wk)
  • ZStrategic content planning and creation
  • ZBrand-aligned design & copywriting
  • ZAudience engagement & responding
  • ZQuarterly performance & growth reports

Email Marketing & Loyalty Program

From $1199 /month

  • ZSetup / optimise email platform
  • ZCreate email strategy & calendar
  • ZImport & sanitise database from CRM
  • ZAdd email capture to website (if needed)
  • ZSet up welcome offer / auto-responder
  • ZDesign of brand-aligned campaigns
  • ZStrategic content creation / copywriting
  • ZTest, schedule, distribute and monitor
  • ZSend 4-5 campaigns annually
  • ZIncl. sending 'last chance' reminder emails
  • ZPost-campaign reporting and analysis

Revenue Management & Online Distribution

From $1899 /month

  • ZComplete rates & revenue management
  • ZTrack & analyse market demand & trends
  • ZPricing strategies & recommendations
  • ZTweak rates for max occupancy / revenue
  • ZCompetitor rate monitoring & analysis
  • ZForecasting & inventory management
  • ZIdentify & recommend new opportunities
  • ZSetup of new distribution channels (if req)
  • ZManage third-party channels & listings
  • ZAudits & updates to maximise results
  • ZRepresent property in 3rd party meetings
  • ZMonthly performance reports & advice
  • ZOngoing support and consultation

Website Design & Development

From $4599 (up to 15 pages)

(+$100 for each additional page)
  • ZUnique, custom WordPress web design
  • ZResponsive (mobile-friendly) design
  • ZSEO friendly with standard optimisations
  • ZIntegration with booking engine of choice
  • ZIncl. premium speed & security plugins
  • ZIntegration with Google Analytics
  • ZUp to 2 rounds of feedback and testing
  • ZComprehensive pre/post launch testing
  • ZSocial media and mailing list integration
  • ZUnlimited phone and email support
  • ZExpert, Australian-based designer
  • ZDaily performance & uptime monitoring
  • ZOngoing daily theme and plugin updates
  • ZPriority service for outages or issues

Ready to level-up your marketing and supercharge your results?

Get in touch today for a free, no-obligation chat and let's see if we're the right fit for you.