Services

Marketing Services for the Accommodation Industry

Everyone knows marketing is a critical part of business success, however most building managers are struggling with so many competing priorities that marketing can often take a back seat to other more pressing matters.

If you’re wanting to grow your revenue and strengthen your marketing efforts, but don’t have the time to do this on your own, we have a “dream team” of marketing specialists that can get your marketing on-track and generating more bookings and more revenue for your property.

Social Media Marketing

Most experts recommend posting a minimum of 3 times per week on your social media channels.

If you struggle to stay consistent with your posting, have trouble coming up with fresh and engaging content or just don’t have the time (or inclination) to keep up with socials, our Social Media services might be just the thing for you. Our social media team are specialists in creating engaging content for the accommodation industry, and can support you with:

» Management of your social media platforms (e.g. Facebook / Instagram)
» Initial channel assessment, suggestions, and enhancements as required
» Content planning strategically crafted to align with your brand, objectives, and target market
» Graphic design and expertly crafted post content, captions and hashtags tailored to your brand and designed for maximum engagement
» Regular & consistent posting schedule (3 times per week)
» Proactive engagement with the audience, including timely responses to messages and comments
» Quarterly reporting on channel performance and growth

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Website Design & Hosting

Having an easy-to-use, fast, beautiful and high-converting website is crucial  to success in this digital age.

Sadly, not all web designers are made equally, and this unregulated industry is wrought with companies who overcharge and underdeliver, and/or outsource your project to offshore developers who have no idea about your business, your customer or the industry. Don’t get caught out paying a fortune for a website that may do more harm than good… our local team have been designing high-performing accommodation websites for almost 20 years, so you can rest assured you’re in good hands! Our web design and hosting services include:

» Unique, custom designed, mobile-friendly WordPress website
» Built using premium Divi theme: A front-end editor for easy self-updating (incl. lifetime theme updates)
» Integration with online booking engine of your choice
» Built with standard SEO optimisations for “search engine friendly” site
» Responsive (mobile-friendly) design
» Inclusion of premium speed optimisation and security plugins
» Integration with Google Analytics / META
» Up to two rounds of feedback and adjustments
» Comprehensive testing before and after launch
» Unlimited priority phone & email support
» Social media links and mailing list / loyalty program integration
» High speed Australian-based website hosting
» DAILY website performance and uptime monitoring
» DAILY plugin & theme updates and minor optimisations
» DAILY backups & one-click instant restore (in case of site outage)
» Ongoing website updates, changes & support
» Website performance monitoring & reporting

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Email Marketing

One of the most effective forms of marketing with a direct & measurable ROI.

If you’re not capitalising on your past-guest database and sending regular email campaigns and offers, you are most likely missing out on thousands of dollars in revenue! Why spend money attracting new guests, when you could market directly your existing customers who already know and love your property. Stay front-of-mind and capture repeat and return bookings with high-impact email marketing campaigns. Our EDM packages include:

» Evaluation of current email marketing strategy and identify strengths and areas for improvement
» Tailored recommendations to enhance setup & performance in line with business goals
» Onboard to Mailchimp (online mailing system)
» Export past-guest database, clean / sanitise and import to mail program for improved accuracy, deliverability and effectiveness
» Setup email capture function within website (if required)
» End-to-end email campaigns executed including design, content, and distribution (4 – 5 campaigns annually)
» Content planning and scheduling strategically aligned with goals and audience preferences
» Development of branded material with impactful subject lines to drive interactions & conversions
» Automated email sequences like welcome emails and follow-ups to boost customer retention
» Email send times optimised for increased audience engagement
» Follow up with recipients through two additional email communications
» Performance analysis to identify new business opportunities
» Campaign effectiveness evaluated through tracking metrics like opens, clicks, and bounces
» Reporting on campaign performance

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Loyalty Programs

The secret to growing your DIRECT bookings!

Who doesn’t love a discount or special offer? Grow your email database and generate more direct bookings with a loyalty program or VIP offer! Our team have set up and managed countless loyalty programs for accommodation providers, and we can help you to set up or optimise yours as well! Our loyalty program services include:

» Create new (or enhance existing) loyalty programs
» Set up email automation for onboarding new members and seamlessly integrate into database
» Advice on most effective discounts & offers for best results
» Strategically placing sign-up opportunities across the website for maximum engagement

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Online Distribution Analysis & Management

Reach new heights with optimised online distribution and channel management

It’s not enough to have an amazing website – working with online channels and OTAs is a necessary part of a successful marketing strategy, but can quickly become a time consuming task. Our specialist team can take away the headache of managing your online channels, as well as recommend new opportunities to grow your exposure and results. Our services include:

» Analyse current systems, sales channels, and rates
» Verify the accuracy of mapping and alignment of data across various systems
» Identify new opportunities
» Recommendations to improve business
» Assist in the setup of new channel manager and booking engine, if required
» Manage third-party channels and digital listings on an ongoing basis
» Manage the setup of any new recommended channels
» Conduct regular audits and updates to ensure accuracy and effectiveness
» Provide continuous support and management to maximise online presence and revenue
» Uphold high-quality property page scores
» Represent properties in third-party meetings

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Revenue Management

Maximising your occupancy and revenue is a fine art, requiring constant analysis & adjustment.

Our full-time in-house yield management specialists spend hours every day running reports, tracking competitors, adjusting rates, and keeping a finger on the industry pulse to ensure our clients have the right rates, at the right times to generate the MOST revenue and maximise occupancy year round. Take advantage of our industry insights, expertise and technology to boost your bottom line.  Our Yield Management services include:

» Analysing market trends and demand patterns
» Evaluate pricing strategies and competitor pricing, using tools such as Lighthouse for market insights
» Recommend adjustments to optimise revenue and occupancy
» Provide insights on seasonal fluctuations and special events
» Implement dynamic pricing strategies for maximum profitability
» Monitor and adjust strategies based on performance and market changes
» Offer ongoing support and consultation to enhance yield management effectiveness

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Data Analysis & Reporting

Information is power – and the right information at the right time could make all the difference to your success!

We understand the power of information which is why we invest heavily in state-of-the-art data analysis and reporting tools to give us cutting-edge industry insights and competitor tracking. We can help you stay competitive and maximise your revenue with our detailed analysis and reporting services, arming you with real-time data to make the most informed strategic decisions for your business. Our services include:

» Utilising PMS, Channel Manager, and Online Travel Managers for comprehensive data analysis
» Delivery of weekly/monthly reports and statistics tailored to client needs
» Provision of detailed quarterly reports for in-depth performance assessment
» Market performance assessment to identify trends and opportunities
» Analysis of EDM campaign metrics to refine marketing strategies
» Tracking occupancy pace to optimise pricing and availability strategies
» Benchmarking against competitors
» Monitoring industry trends and shifts
» Analysing destination and market trends
» Offering forecasts and insights into growth
» Supporting strategic decision-making

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Online Reputation Management

Research shows up to 92% of consumers read online reviews before making a purchase decision.

Your online reviews and reputation can make or break you in the accommodation industry, which is why managing and responding to reviews quickly and effectively is such an important part of a successful marketing strategy. Our specialist team are experienced in managing and responding to online reviews across all major platforms, and can ensure your online reputation is well-managed on your behalf.

» Management of online reviews (Booking.com, Expedia, TripAdvisor, Facebook, Google or similar)
» Responding to reviews in under 24-hours on business days (unless input from property is required)
» Timely and professional responses to increase positive online reputation

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Ready to level-up your marketing and supercharge your results?

Get in touch today for a free, no-obligation chat and let's see if we're the right fit for you.